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  <url>
    <loc>https://www.rosemarieoconnor.com/home</loc>
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    <lastmod>2025-02-13</lastmod>
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      <image:title>Home - | Digital Marketing Specialist |</image:title>
      <image:caption>Vale Creative is a a fully managed SEO and digital marketing firm focused on helping SaaS companies increase their revenue with data driven marketing optimization and content creation. At Vale Creative I had the privilege of contributing to the success of various SaaS organizations through my multifaceted skill set. I crafted custom landing pages, high-impact SEO articles, and optimized content that played a pivotal role in achieving top-ten rankings on Google for 18 high-intent keywords, all of which were strategically aimed at capturing the attention of small and medium-sized businesses. Collaborating closely with agency clients, I spearheaded the development of B2B content marketing strategies infused with SEO and inbound marketing best practices, driving leads and revenue growth. My role also involved the formulation of comprehensive content marketing strategies and editorial plans that harmonized with brand awareness and demand generation efforts. Additionally, I took charge of managing email marketing programs, overseeing drip campaigns, re-engagement emails, and newsletters, which led to a remarkable 32% increase in email subscribers. My creative capabilities extended to designing various marketing collateral, encompassing pitch decks, sales flyers, posters, brochures, case studies, proposals, and presentations, all of which played an integral role in enhancing brand visibility and outreach. Finally, I had the privilege of crafting compelling marketing materials and communications, including email campaigns, social media posts, and press releases, for our agency clients, contributing to their overall success in devising winning content strategies.</image:caption>
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      <image:title>Home - | Content Marketing Specialist |</image:title>
      <image:caption>As a dynamic Content Marketing Specialist at Eliassen Group, I create and manage high-value content across our website, landing pages, emails, blog, and social media channels. I develop compelling materials for new collateral, presentations, webinars, and workshops, all while overseeing our social media platforms to drive brand engagement and expand our audience reach. Collaborating closely with cross-functional teams, I assist in crafting messaging for our company, services, and solutions, ensuring that all content aligns with our business objectives and resonates with target audience personas. I take pride in crafting and optimizing ad copy for paid search and social campaigns, as well as repurposing existing content for various channels and purposes. My role involves developing comprehensive content strategies that encompass blogs, email newsletters, and more. I oversee the entire content creation process—from ideation and drafting to editing and publication—ensuring adherence to brand guidelines, style standards, and SEO best practices. To continuously improve our content, I conduct regular audits and analysis, identifying gaps and opportunities, and I monitor performance metrics such as engagement, traffic, and conversions, making data-driven recommendations for optimization.</image:caption>
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      <image:title>Home - | Marketing Specialist |</image:title>
      <image:caption>Dark Cubed is an innovative Cybersecurity SaaS platform that automatically detects and blocks threats like ransomware, DDOS attacks, and malware on connected devices. As digital marketing specialist at Dark Cubed I helped build a strong brand awareness campaign through conferences, speaking engagements and channel partnerships resulting in 40% increase in inbound leads. I also optimized and published content based on audience insights and past performance, enhancing our marketing efforts and driving quality engagement from potential customers.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.rosemarieoconnor.com/home-1</loc>
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    <lastmod>2022-06-21</lastmod>
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      <image:title>Home (Copy) - | Content Management Specialist |</image:title>
      <image:caption>Vale Creative Vale Creative is a a fully managed SEO and digital marketing firm focused on helping SaaS companies increase their revenue with data driven marketing optimization and content creation. I drove leads and revenue at Vale Creative by collaborating with agency clients including risk management firms, cybersecurity firms, compensation managers, and attorneys to develop their content marketing strategy around SEO/inbound marketing best practices. I helped generate over $400,000 in booked revenue from inbound leads within 12 months.</image:caption>
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      <image:title>Home (Copy) - | Digital Marketing Specialist | Dark Cubed</image:title>
      <image:caption>Dark Cubed is an innovative Cybersecurity SaaS platform that automatically detects and blocks threats like ransomware, DDOS attacks, and malware on connected devices. As digital marketing specialist at Dark Cubed I helped build a strong brand awareness campaign through conferences, speaking engagements and channel partnerships resulting in 40% increase in inbound leads. I optimized and published content based on audience/keyword research and past performance resulting in 151 MQLs.</image:caption>
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      <image:title>Home (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e66af1152a40f19a92976d0/9c94c8c2-cf49-4239-80e9-b78390d443a6/Iron+Range+Cyber.png</image:loc>
      <image:title>Home (Copy) - | Assistant Marketing Director | Iron Range Cyber</image:title>
      <image:caption>Iron Ranged Cyber is a managed security services provider based in Washington, DC. Founded by former Deloitte Executives and Former Federal CISOs, Iron Range Cyber is on a mission to make cybersecurity simple, accessible and affordable for small to mid-sized businesses. At Iron Range Cyber, I help develop inbound marketing strategies that enable us to connect with businesses across sectors to demonstrate the benefits of streamlined cybersecurity program management. With the client journey at the forefront of my mind, I want to streamline and modernize the content marketing funnel with data driven strategy that benefits our team of security professionals and inspires clients.</image:caption>
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